Webinar: Unlock The Power Of Your Community with NationBuilder and Ecanvasser

In our recent webinar, ‘Unlock The Power Of  Your Community with NationBuilder and Ecanvasser’, speakers Veronika Schiftner Director of Strategic Partnerships at Ecanvasser and Jordan Bernard Organizer at NationBuilder, discussed how the Ecanvasser and NationBuilder integration works, and key benefits from being a joint customer. 

Ecanvasser and NationBuilder are a powerful combination of digital organizing and field organizing technology. Whether you have an election race, aim to build relationships with your supporter base, or simply want to learn how these robust campaign solutions integrate, this webinar outlined the best approaches to growing campaign engagement by merging both online and offline community organizing methods. You can watch the webinar in full, below.

From speaking with customers, Ecanvasser has pinpointed common challenges that political organizers experience:

1. The continuous drop-off in political party membership

2. Lack of ability to engage members

3. Increasing fragmentation of voting patterns

4. Voter apathy and distrust of politicians

The Ecanvasser and NationBuilder integration offer a host of solutions to these challenges. This webinar outlined the best practices for successful campaign management and engagement both online and offline.

Advantages from this partnership include:

1. Action Pages

Building a website that drives user interaction helps gather data and understand your audience. On the NationBuilder CMS system, there are petition forms, volunteer sign-up forms, or event attendance forms that you can use on your website. The information gathered from these forms is seamlessly synced to the NationBuilder CMS and stored for actioning.‍

2. One to One canvassing

One-to-one canvassing is a great source of data collection. There are many variations of canvassing, these include phonebanking, door-to-door canvassing, or event canvassing. All information collected at this stage helps your team enrich your voter files. This data can then be synced across from the Ecanvasser software, to the NationBuilder CMS where you can maintain different forms of communication with your supporter base. This data will help your campaign team direct political messaging, campaign strategy and outreach methods.

3. Enhanced Targeting

You can enhance your voter targeting through Ecanvasser's walk lists and turf cutting capabilities. You can create and segment walk lists to talk to people about specific issues and further refine your targeting. You can enhance your post-canvass targeting with NationBuilder's communication toolkit.  NationBuilder's communication suite is comprised of email, SMS and social media. From here you can send segmented SMS notifications, informational or persuasive political emails and much more.

4. Build Relationships

Knowledge and data are key when building political voter-candidate relationships. Knowing who your supporters are and why they are aligned with your campaign. From your community outreach methods, data collection and enhanced targeting from this integration, you can build real relationships with your electorate.

In Summary:

1. This integration allows your team to use mobile apps for canvassing, surveys, volunteer recruitment and peer-to-peer fundraising.

2.You can push notifications directly to your supporters' mobile phones, connecting them to your organizational messaging and directing them to action every day.

3.Your team can analyze your campaign efforts as it happens, understand your community in vivid detail and track the issues that are being spoken about on the ground

Watch the Webinar,  ‘Unlock The Power Of  Your Community with NationBuilder and Ecanvasser’ in full below. Within, you will experience a live product demo between Ecanvasser and NationBuilder, spotlighting features that facilitate you to regale with communities, catch their insights, and efficiently develop your follower base.

If you are interested in the Ecanvasser and NationBuilder integration, speak to our sales team today.