The Benefits of Direct Mailing

Studies have shown that in order to win voters, multiple contacts with them are required. The primary manner is via canvassing, though other communications also have their role to play. Ecanvasser is the perfect tool to organize these contacts, in particular, your Direct Mail campaign.

Traditional Direct Mail campaigns often face the problem of containing information which is too general - this problem is only accentuated the bigger your campaign. Ecanvasser provides a solution to this, allowing you to ensure that the letters that your voters receive are tailored to topics, and policies, that particularly appeal to them. Here are our Top 3 benefits:

Stand out from the crowd

Help your mail command the attention it needs. Choose from a wide range of fonts; apply logos and graphics to get exactly the look you want.

Highly targeted

Using direct mail allows you to target specific groups of customers with tailored messages. By taking the time to research and identify the customers who are most likely to vote or donate to, you can focus your campaigning efforts where they have the highest chance of achieving results.

A well-targeted direct mail campaign will also provide you with an accurate understanding of how your customers are constituents are reacting to your leaflets and other campaign activities.

High open rate

Direct mail has a higher likelihood of being opened than e-mail. A person’s mailbox demands a lot more attention than a person’s inbox. Why? When you send a mail, your brand is physically entering someone’s household. Your direct mail seems much more like an invitation and much less like spam if it is done correctly. Make sure that you offer something of value to the recipient.