Campaign Data Manager

The use of technology and digital marketing in producing an innovative and engaging campaign have had global ramifications on campaign strategy and success.

Political campaigns, regardless of size need to log voter contact and have a point person willing to take the lead to turn that data into information.

But from a day-to-day point of view, what does this position look like?

Either this is a campaign staffer logging voter contact with a spreadsheet or checking insights and impressions social media I.e. Facebook/Twitter/Google Analytics. There needs to be a go to person with the metrics i.e. how many supporters did we meet daily/weekly/monthly. The need for instant and measurable success is a key tactic for winning campaigns and understanding your campaign specific political voter file. This is where onboarding the right political team makes all the difference to your campaign, and having an expert campaign data manager in place can help you succeed.

But is this actually needed for a full time role within a campaign setting? Yes. This critical role is the heartbeat of the campaign. To create repeatable and scalable processes, the comms manager, and canvass co-ordinator and the digital marketing team will need to be in constant contact with the campaign data manager regularly.

The data manager oversees data management, data organization, and helps produce the metrics and models political staff will need to make smarter decisions.

As technology becomes increasingly more open and communication channels personalized, a data-specific position will be a necessity for future political campaigns.

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